Team:Shanghai Metro HS/Implementation
Implementation
Background
In recent years, the development of animal husbandry in China has been rapid.
Still, the energy feed is relatively lacking, which makes animal production development face severe supply
and demand challenges in the future. Under this problem, our team developed additives to add
cellulose-degrading enzymes to silage feed, thereby increasing the absorption capacity of ruminants to
nutrients in feed. With this efficient uptake of feed, the cost of feed can be reduced while improving the
yield and quality of ruminants.
Product positioning and user groups
Our products can be marketed in two stages. The first phase, which is primarily
low-cost and high-yield, provides customers with the opportunity to develop customer dependency and
familiarity with the product at a low price. The second stage is characterized by high quality, high price,
and quality. This type of product is of primary quality, high-end quality. As we have increased our social
awareness and market share at a low price, this product has a customer base. Take advantage of the
customer's awareness of this product to introduce new high-end products.
Consumer groups exist at all levels. Because of the different products, our company
has developed for different consumer groups can fully develop the market and reduce consumer surplus.
Product theory and development
Cellulose is the main component in silage which is a type of insoluble
polysaccharide. Our team is working on an additive that could help degrade the cellulose in silage to make
it easier to be absorbed so as to improve ruminants' ability to acquire monosaccharides. Besides, it will
also enhance its taste as there would be more soluble and sweet monosaccharides less insoluble cellulose.
With our special addictive, the improved silage can promote the appetite of livestock, supplement the
content of various digestive enzymes in ruminants' bodies, which prevents some common gastrointestinal
diseases in livestock. For consumers, all the above vastly improve the quality of livestock products.
Currently, we have successfully constructed the engineered E. coli pET-25b-PKC-op
which could secrete cellulase for degrding cellulose. In addition, we plan to conduct more tests to ensure
the performance and stability of our engineered strains.
Challenges and risks for the future of the product
At first, it will take a lot of time to verify whether the additives had an impact
on health, and safety needed to be proven. In addition, we need to ensure if our engineered strains work in
the gut of livestock. All above will require not only more working hours but also a higher level of
professional competence to conduct the experiments.
Marketing Plans and product selling points
In the short term, focus on improving and optimizing products and selling and using
products on a small scale. First of all, we will focus on propaganda. Promotion is divided into online and
offline. Massive online campaigns to increase product awareness. In the offline campaign, we have a
trafficking perimeter. A detailed safety guarantee will be issued before the product is available. Once
available, the product is ready for use, but only on a small scale. And my team keeps track of product
effects and impact. Based on the feelings of farmers and ultimately meat consumers. Decide whether our
products are being used on a large scale. In the medium term, advocacy and market expansion are predominant.
In the later stages, increase product sales and expand the global market share.
Increasing cellulose degradation in silage feeds, reducing ruminants' incidence, improving their meat
quality, and ultimately reducing farm farming costs is a central objective. The second point is that product
is currently non-competitive and has a broad market outlook.