Stress is a significant factor in inducing depression and other mental health issues. However, no specific solution is available in the market despite its severity, which is why our team has decided to develop MenTAUR as a solution. Along with research, entrepreneurship is essential for our project. Therefore, our team has initiated activities and mentorships related to this field to explore more possibilities, such as expert visits, participating in business competitions, and collaborating with other iGEM teams.
To bring our vision and mission into reality, engaging with our potential customers and stakeholders is crucial. Therefore, the first question we had was: What kind of food/drug category should our product be considered? To further understand the customer’s needs, we conducted a survey and collected hundreds of responses from all ages. The responses offered us their views on GMOs and their willingness to try our product. Those insights were valuable and helpful to us in building our business model and market analysis.
To understand how business works in the real world, we consulted and visited the traditional bubble industry and biotechnology companies. As a result, we received advice and feedback from a realistic perspective to plan our business model. At first, we proposed our Menbles as a health supplement. Nevertheless, after researching and consulting more experts, we realized it is more suitable as a functional food. Thus, we finalized our Menbles as a probiotic stress reliever. Furthermore, we also worked together with other iGEM teams to exchange insights about business models and markets in other countries.
Last but not least, we joined a business competition called FITI from which we gained experience in preparing business plans and presentations. With these, we aim to implement our project’s values into a commercial business.