Difference between revisions of "Team:Shanghai HS United/Entrepreneurship"

 
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                         </li>
 
                         </li>
 
                         <li class="child-item">
 
                         <li class="child-item">
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                             <a href="https://2021.igem.org/Team:Shanghai_HS_United/Proof_Of_Concept">Proof of Concept</a>
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                             <a href="https://2021.igem.org/Team:Shanghai_HS_United/Proof_Of_Concept">Proof of
 +
                                Concept</a>
 
                         </li>
 
                         </li>
 
                         <li class="child-item">
 
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             <section class="en-indent-all">
 
             <section class="en-indent-all">
 
                 <h1 class="title">Business Canvas Model</h1>
 
                 <h1 class="title">Business Canvas Model</h1>
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                 <img class="m-t-12 m-b-12" src="https://static.igem.org/mediawiki/2021/2/22/T--Shanghai_HS_United--img_entrepreneurship_1.jpg" alt="">
+
                 <img class="m-t-12 m-b-12"
 +
                    src="https://static.igem.org/mediawiki/2021/2/22/T--Shanghai_HS_United--img_entrepreneurship_1.jpg"
 +
                    alt="">
 
             </section>
 
             </section>
  
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                 <section>
 
                 <section>
 
                     <h2 class="title2">Abstract</h2>
 
                     <h2 class="title2">Abstract</h2>
−
                     <p>FlavoneLabRouse noticed that a type of very common compound in foods, flavones, which is crucial to
+
                     <p>FlavoneLabRouse noticed the underutilization of flavones---a compound existing in food that is
−
                         human health, is unknown to the general public. Flavones help prevents chronic diseases, cancer,
+
                         beneficial to human health. Flavones can be degraded into different matter to serve different
−
                         oxidation, inflammation, and tumors. To make Flavone known and widely appreciated, FLR is the first
+
                        functions for people. However, most flavones are directed transformed into sugar to provide
−
                        company that plans to develop probiotics that increase the absorption of flavones and incorporate it
+
                         energy,
−
                         into yogurts. We evaluated the possible advantages and limitations of our product. In addition, we
+
                        which is a severe waste of useful materials. FLR is the first company that plans to develop
−
                         developed a detailed business plan that records the steps we will take to release the product. </p>
+
                        probiotics, escherichia coli, that contain FLR genes which can transform into FLR enzyme that
 +
                        can
 +
                        ultimately degrade flavones into desaminotyrosine. Desaminotyrosine can then activate the immune
 +
                        system of the human body. FlavoneLabRouse plans to create a yogurt product that contains this
 +
                         kind
 +
                        of probiotics. We evaluated the possible advantages and limitations of our product. In addition,
 +
                        we
 +
                         developed a detailed business plan that records the steps we will take to release the
 +
                        product.</p>
 
                 </section>
 
                 </section>
  
 
                 <section>
 
                 <section>
 
                     <h2 class="title2">Company introduction</h2>
 
                     <h2 class="title2">Company introduction</h2>
−
                     <p>Chronic diseases, cancer, oxidation, inflammation, and tumors have always been issues for humanity.
+
                     <p>FlavoneLabRouse is a food company that mainly produces yogurt---yogurt with probiotics that help
−
                        They sometimes appear to be inevitable, and it is difficult for people to prevent them specifically.
+
                         degrade flavones into DAT to help activate and strengthen the immune system of the human body.
−
                        The only way to avoid these harms from coming seems to be keeping a good lifestyle simply. But we
+
                         FlavoneLabRouse is the first company to invest in developing this kind of probiotics. This
−
                        never know if that is enough. After conducting some research, the group found out that flavonoids
+
                         company
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                         can help prevent chronic diseases, cancer, oxidation, inflammation, and tumors. Flavonoids are
+
                         has already collected enough fund to do research, produce the product, and sell it on the
−
                        commonly found in vegetables and fruits. In addition, they are antibacterial, capable of curing
+
                         market. </p>
−
                        cancer and tumor as well as reducing cardiovascular incidence. However, it is relatively complex for
+
−
                         humans to absorb it sufficiently. Our goal, then, is to increase the absorption rate of flavonoids.
+
−
                         The team's method combines enzymes that help digest flavonoids with Escherichia coli to increase the
+
−
                         absorption rate of flavonoids in the human intestine. We then decided that our product would be
+
−
                         powder with synthetic Escherichia coli that is edible for humans. This powder would then be added to
+
−
                        yogurt, our final product that we will push out to the public. </p>
+
 
                 </section>
 
                 </section>
  
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                     <h3 class="title3">1. Questionnaire</h3>
 
                     <h3 class="title3">1. Questionnaire</h3>
−
                     <p>At the beginning of our research, we designed distinguished questions to learn about the general
+
                     <p>At the beginning of our research, we designed distinguished questions to learn about general
−
                         public understanding of flavonoids, daily nutritional consideration, and their stance toward our
+
                         public
−
                         possible product. In addition, the questionnaire includes an inquiry on age cohorts, which helps us
+
                        understanding of flavonoid, daily nutritional consideration and their stance toward our possible
−
                        focus on flavonoid intake and attitude toward related health products among various ages, offering
+
                         product. The questionnaire includes an inquiry on age cohorts, which helps us focus on flavonoid
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                        us an opportunity to figure out a relationship between age and their situation and opinion. </p>
+
                        intake and attitude toward related health products among various ages, offering us an
 +
                        opportunity to
 +
                        figure out a relationship between age and their situation and opinion.</p>
  
 
                     <h3 class="title3 m-t-18">2. Street interview</h3>
 
                     <h3 class="title3 m-t-18">2. Street interview</h3>
−
                     <p>Apart from a written questionnaire format, we also designed several brief questions, asking random
+
                     <p>Apart from a written format of questionnaire, we also designed several brief questions, asking
−
                         strangers for answers to test social acceptance of the health product that helps facilitate
+
                        random
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                         flavonoid degrading and absorption. Instead of a strict form of question and answer, the
+
                         stranger for answers to test social acceptance of the health product that helps facilitate
−
                        interviewees are guided to express their concerns or expectations. Based on their inquiry of health
+
                         flavonoid
−
                        product supervision, efficacy, and approval, we are also capable of understanding public usage of
+
                        degrading and absorption. Instead of strict form of question and answer, the interviewees are
−
                        drugs and health care products and their interest in our research. </p>
+
                        guided
 +
                        to express their concern or expectation. Based on their inquiry of health product supervision,
 +
                        efficacy, and approval, we are also capable of understanding public usage of drugs and health
 +
                        care
 +
                        products as well as their interest in our research. </p>
 +
 
 +
                    <img class="m-t-12 m-b-12"
 +
                        src="https://static.igem.org/mediawiki/2021/c/c4/T--Shanghai_HS_United--img_entrepreneurship_2.jpg"
 +
                        alt=""
 +
                        style="width: 85%">
  
 
                     <h3 class="title3 m-t-18">3. Physical Supermarket survey </h3>
 
                     <h3 class="title3 m-t-18">3. Physical Supermarket survey </h3>
−
                     <p>Following the street interview, we conducted a field survey to see the market situation of health
+
                     <p>Following the street interview, we conducted a field survey in hope of seeing market situation of
−
                         care products, fruit drinks, vegetable drinks that contain flavonoid, and food arrangement that
+
                         health care products, fruit drinks, vegetable drinks that contain flavonoid as well as food
−
                        reflects nutritional influence. In addition, we conducted a field survey of the Freshippo X
+
                        arrangement that reflects nutritional influence, we conducted a field survey to Freshippo X
 
                         membership center. Visiting the health product counter and vegetable sale area informed us that
 
                         membership center. Visiting the health product counter and vegetable sale area informed us that
−
                         people pay little attention to the flavonoid. Health products that contain flavonoids receive no
+
                         people are paying few attention to flavonoid. Health products that contain flavonoid receive no
−
                         popularity. Despite this disappointing fact, we were completely aware of the importance of
+
                         popularity. Despite of this disappointing fact, we were completely aware of importance of
−
                         advertisement and incredible potential in this market. </p>
+
                         advertisement and unimaginable potential in this market. </p>
−
 
+
−
                    <img class="m-t-12 m-b-12" src="https://static.igem.org/mediawiki/2021/c/c4/T--Shanghai_HS_United--img_entrepreneurship_2.jpg" alt=""
+
−
                        style="width: 85%">
+
 
                 </section>
 
                 </section>
  
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                     <section>
 
                     <section>
 
                         <h3 class="title3">SWOT analysis</h3>
 
                         <h3 class="title3">SWOT analysis</h3>
−
                         <img class="m-t-12 m-b-12" src="https://static.igem.org/mediawiki/2021/7/78/T--Shanghai_HS_United--img_entrepreneurship_3.jpg" alt="">
+
                         <img class="m-t-12 m-b-12"
 +
                            src="https://static.igem.org/mediawiki/2021/7/78/T--Shanghai_HS_United--img_entrepreneurship_3.jpg"
 +
                            alt="">
 
                     </section>
 
                     </section>
  
 
                     <section class="en-indent-all">
 
                     <section class="en-indent-all">
 
                         <h3 class="title3">Competitor analysis</h3>
 
                         <h3 class="title3">Competitor analysis</h3>
−
                         <p>Some big brand companies that sell yogurt have an oligopoly of the market, like bright dairy
+
                         <p>Up to now, some big brand companies that sell yogurt have an oligopoly of the market, like
−
                             Dairy
+
                             brightdairy Dairy Co., Ltd, Yili and Weiquan. Their yogurt products are popular and have
−
                            Co., Ltd, Yili, and Weiquan. Their yogurt products are popular and have affordable prices for
+
                            affordable prices for the public which are highly competitive. These competitors have a
−
                            the
+
                            relatively strong consumer loyalty and the selling quantity is great as well. Our yogurt
−
                            public, which are highly competitive. These competitors have a relatively strong consumer
+
                            product
−
                            loyalty,
+
                            may have higher prices than these competitors due to the additional probiotics. However, the
−
                            and the selling quantity is excellent as well. Our yogurt product may have higher prices than
+
                            probiotics which help degrade flavones into DAT which can activate the immune system of the
−
                            these
+
                             human body can be our unique selling point and makes us a strong competitor in the
−
                            competitors due to the additional probiotics. However, the probiotics which help absorb flavone
+
                            market.</p>
−
                             better can be our unique selling point and make us a strong competitor in the market.</p>
+
 
 +
                        <p>In additional, medicines that help strengthen the immune system can be relatively expensive
 +
                            for
 +
                            people to afford. Besides, they are especially served for people with certain diseases,
 +
                            therefore having the effect that is too strong for people who only need to improve their
 +
                            immune
 +
                            system. Accordingly, we believe our yogurt can also be a big sell standing out of general
 +
                            medicines.</p>
 
                     </section>
 
                     </section>
 
                 </section>
 
                 </section>
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                 <section>
 
                 <section>
 
                     <h2 class="title2">Execution(4p analysis)</h2>
 
                     <h2 class="title2">Execution(4p analysis)</h2>
−
                     <p><b>Product:</b> Our company is committed to using engineered intestinal probiotics to improve the
+
                     <p><b>Product:</b> Our company is committed to using intestinal engineered probiotics to improve the
−
                         absorption of flavonoid compounds homologous to food and medicine. And this probiotic we're going to
+
                         degradation of flavonoid compounds homologous to food and medicine. And this probiotics we're
−
                         add to the yogurt. Therefore, this product can play the original role of yogurt and achieve better
+
                        going
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                         absorption of flavonoids. The yogurt itself has some probiotics to help digestion. After adding the
+
                         to add to the yogurt. Therefore, this product can play the original role of yogurt, but also
−
                        results of our experiment, it can also enhance the absorption of flavonoids to achieve anti-cancer,
+
                        achieve
−
                        anti-aging, and anti-inflammatory effects. And in our interview, most people said that if our
+
                         better degration of flavonoids, strengthening the immune system of the human body.Yogurt itself
−
                        experiment is successful and put into use safely, they are willing to buy such products. And now
+
                        has
−
                         people love yogurt is relatively high, so our products have a perfect prospect.</p>
+
                        some probiotics to help digestion, and after adding the results of our experiment, it can also
 +
                        enhance the degradation of flavonoids, so as to achieve anti-cancer, anti-aging and
 +
                        anti-inflammatory effects. And in our interview, most people said that if our experiment is
 +
                        successful and put into use safely, then they are willing to buy such products. And now people
 +
                         love
 +
                        yogurt is quite high, so our products have a very good prospect.</p>
 
                     <p><b>Packaging:</b> The packaging we chose is Tetra Crown packaging. In this type of packaging, the
 
                     <p><b>Packaging:</b> The packaging we chose is Tetra Crown packaging. In this type of packaging, the
−
                         body of the paper can be printed photos as bright, vivid patterns to enhance the appearance of the
+
                         body of paper can be printed photos as bright, vivid pattern, to enhance the appearance of the
−
                         product appeal. A paper bottle can also realize recycling, keep up with the current environmental
+
                         product appeal. Paper bottle can also realize recycling, keep up with the current environmental
−
                         trends. Tetra crown of different besides paper bottle. It also USES the patent technology, to the
+
                         trends. Tetra crown of different besides paper bottle, also is that it USES the patent
−
                         world's fastest injection molding process will print the bottle and plastic bottleneck one-time
+
                        technology,
−
                        realize perfect combination. Tetra cardboard sleeve with a variety of width and height of the crown,
+
                         to the world's fastest injection molding process will print the bottle and plastic bottleneck
−
                        and equipped with all kinds of plastic openings, can repeatedly open and close, easy to dump, easy
+
                        one-time realize perfect combination. Tetra cardboard sleeve with a variety of width and height
−
                        to use. The cap we chose is Eifel O38, it is a One-step screw cap, which means that it could be a
+
                        of
−
                        Repeatable opening and sealing, and the advantage for this is Quick opening, easy to reclaims, and
+
                        the crown, and equipped with all kinds of plastic openings, can repeatedly open and close, easy
−
                         Suitable for consumption in transit. In addition, the capacity that we want to make is 250ml.</p>
+
                        to
−
                     <p><b>Promotion:</b> Through new media network publicity, establish a good image of the company among
+
                        dump, easy to use. The cap we chose is Eifel O38,it is a One-step screw cap, which means that it
 +
                        could be Repeatable opening and sealing, and the advantage for this is Quick opening, Easy to
 +
                         reclaims and Suitable for consumption in transit. In addition, the capacity that we want to make
 +
                        is
 +
                        250ml.</p>
 +
                     <p><b>Promotion:</b> Through new media network publicity, establish a good image of the company
 +
                        among
 
                         target consumer groups, guide investors to have a deeper understanding of our yogurt through
 
                         target consumer groups, guide investors to have a deeper understanding of our yogurt through
−
                         interaction, and finally reach the intention of cooperation. And our choice of new media has the
+
                         interaction, and finally reach the intention of cooperation. And our choice of new media media
−
                         following: 1. Similar to The Little Red Book and INSTAGRAM, we seek high-profile and influential
+
                        has
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                        bloggers to promote our products so that the public can know about our products through their
+
                         the following:</p>
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                         articles or shares to buy or invest. 2. Through short video platforms like Tiktok, we can push our
+
                    <p>1. Similar to The Little Red Book and INSTAGRAM, we seek high-profile and influential bloggers to
−
                        product advertisements to our target groups, or let video producers with many fans integrate our
+
                        promote our products, so that the public can know about our products through their posts,
−
                        products into the videos, so that the public can better accept and be interested in our products.
+
                         articles
−
                    </p>
+
                        or shares, so that they can buy or invest.</p>
 +
                    <p>2. Through short video platforms like Tiktok, we can push our product advertisements to our
 +
                        target
 +
                        groups, or let video producers with many fans integrate our products into the videos, so that
 +
                        the
 +
                        public can better accept and be interested in our products.</p>
 
                     <p><b>Price:</b> This product will be in the form of yogurt for the public, but as we have described
 
                     <p><b>Price:</b> This product will be in the form of yogurt for the public, but as we have described
−
                         before, it has more effects and greater benefits for the body. Therefore, its price will be above
+
                         before, it has more effects and also greater benefits for the human body. Therefore, it's price
−
                         the normal yogurt. A normal yogurt bottle will cost around 5-12 RMB, while our yogurt will be priced
+
                        will
−
                        between 8-12. This is because we invest in research and development of beneficial substances and
+
                         be above the normal yogurt. A normal bottle of yogurt will cost around 5-12 RMB, while our
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                         because we spend a lot of time and effort on the packaging to make it special and beautiful. </p>
+
                        yogurt
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                     <p><b>Place/Distribution:</b> To cater to different customer groups, we will launch this yogurt drink in
+
                        will be priced between 8-12 RMB. This is not only because we invest in research and development
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                         online and offline brick-and-mortar stores. Different purchasing methods can make each user's
+
                        of
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                         different lifestyle habits more convenient for more people. For example, most of today's young
+
                         beneficial substances, but also because we spend a lot of time and effort on the packaging to
−
                        people have the habit of shopping online, and the number of online users of household goods and
+
                        make
−
                        snacks has been increasing in recent years. The online purchase channel allows them to buy enough
+
                        it special and attractive. </p>
−
                        yogurts for a week without leaving home. On the other hand, offline brick-and-mortar stores
+
                     <p><b>Place/Distribution:</b> In order to cater different customer groups, we will launch this
−
                         (including supermarkets, convenience stores, etc.) may be more suitable for office workers (who need
+
                        yogurt
−
                        to buy breakfast in small stores as they work every day) and the elderly. </p>
+
                         drink in both online and offline brick-and-mortar stores. Depending on each user's different
 +
                         lifestyle habits, different purchasing methods can make it more convenient for more people. For
 +
                        example, the majority of today's young people have the habit of shopping online, and the number
 +
                        of
 +
                        online users of household goods and snacks has been increasing in recent years. The online
 +
                        purchase
 +
                        channel allows them to buy enough yogurts for a week without leaving home. Offline
 +
                        brick-and-mortar
 +
                         stores (including supermarkets, convenience stores, etc.) may be more suitable for office
 +
                        workers
 +
                        (who need to buy breakfast in small stores as they go to work everyday) and the elderly. </p>
 
                 </section>
 
                 </section>
  
 
                 <section class="en-indent-all">
 
                 <section class="en-indent-all">
 
                     <h2 class="title2">Evaluation</h2>
 
                     <h2 class="title2">Evaluation</h2>
−
                     <p>Due to several limitations of our product, there must be measures taken to prevent the incident from
+
                     <p>Due to several limitations of our product, there must be measures taken to prevent incident
−
                         happening. First of all, in our product, we must ensure that the chemicals are not added
+
                         happening. First of all, in our product we must ensure that the chemicals is not added
−
                         excessively. Since we did not test for the consequences of overconsuming, it is unsafe to use a
+
                         excessively.
−
                         large amount. Due to the same reason, it is also important for the company to notify its consumers
+
                        Since we did not test for the consequences of over consuming, it is unsafe to use a large
−
                        that it is not recommended to drink too much yogurt, as the side effects are still unknown. Another
+
                         amount.
−
                         risk factor is that since it is a yogurt product and consist of microorganism, the product's way of
+
                        Due to the same reason, it is also important for the company to notify its consumers that it is
−
                         conservation is essential. Throughout transportation and conservation at home, we must ensure that
+
                        not
−
                         people know that the product should be kept under refrigeration. On the package, there should also
+
                        recommended to drink too much of the yogurt, as the side effects are still unknown. Another risk
−
                         be labeled that the shelf life is short. This way, the consumers can be aware that they shouldn't
+
                         factor is that since it is a yogurt product and consist of microrganism, the product's way of
−
                        consume the product if the time is too long.</p>
+
                         conservation is essential. Throughout transportation and conservation at home, we must ensure
 +
                        that
 +
                         people are aware that the product should be kept under refrgiration. On the package there should
 +
                         also be labeled that the shelf life is short. This way, the consumers can be aware that if the
 +
                        time
 +
                        is too long, they shouldn't consume the product. </p>
 
                 </section>
 
                 </section>
  
 
                 <section class="en-indent-all">
 
                 <section class="en-indent-all">
 
                     <h2 class="title2">Conclusion</h2>
 
                     <h2 class="title2">Conclusion</h2>
−
                     <p>Nowadays, with our advanced technology and medical treatment, most diseases can be cured. However,
+
                     <p>Flavones are now still widely underutilized. Through our effort, flavones can be effectively
−
                         chronic diseases, cancer, inflammation, and tumors are still serious issues hard to eradicate.
+
                         degraded
−
                         Mid-age people are exceptionally vulnerable due to their irregular work schedules and weakened
+
                         into DAT to activate and strengthen the immune system of the human body. We hope to give people
−
                        immune systems by increasing their absorption of health-beneficial flavones—our solution targets to
+
                        a
−
                        prevent chronic diseases, cancer, oxidation, inflammation, and tumors. We hope to give people a
+
                         healthy state and a better life.</p>
−
                         better life and let more victims be free from these health problems. </p>
+
 
                 </section>
 
                 </section>
 
             </section>
 
             </section>
  
 
             <section>
 
             <section>
−
                 <h1 class="title">Fundraising</h1>
+
                 <h1 class="title">Fundraising Plan</h1>
  
 
                 <section>
 
                 <section>
 
                     <h3 class="title3">Impact</h3>
 
                     <h3 class="title3">Impact</h3>
−
                     <p>Even though flavonoids are ubiquitous, people do not know about them, so we help them understand
+
                     <p>Even though the presence of flavonoids is ubiquitous, people do not know about them, so we help
−
                         through various ways, such as street interviews and publicity activities. And the protein we produce
+
                        them
−
                        can help people who can't absorb or have difficulty absorbing flavonoids to absorb it better.</p>
+
                         to understand through various ways, such as street interviews and publicity activities. And the
 +
                        protein we produce can help people who can't absorb or have difficulty absorbing flavonoids to
 +
                        better absorb it.</p>
 
                 </section>
 
                 </section>
  
 
                 <section>
 
                 <section>
 
                     <h3 class="title3 m-t-18">Sponsorship</h3>
 
                     <h3 class="title3 m-t-18">Sponsorship</h3>
−
                     <p>The first way of sponsorship we choose is Promotional Partnerships. For example, in TikTok, we seek
+
                     <p>The first way of sponsorship we choose is Promotional Partnerships. For example, in TikTok, we
−
                         high-profile and influential bloggers to promote our products so that the public can know about our
+
                        seek
−
                         products through their videos, then people or firm will be attracted to invest. The other way is
+
                         high-profile and influential bloggers to promote our products, so that the public can know about
 +
                        our
 +
                         products through their videos, then people or firm will be attracted to invested. The other way
 +
                        is
 
                         after going public, we can finance and refinance, which has a multiplier effect on capital.</p>
 
                         after going public, we can finance and refinance, which has a multiplier effect on capital.</p>
 
                 </section>
 
                 </section>
Line 303: Line 360:
 
                 <section>
 
                 <section>
 
                     <h3 class="title3 m-t-18">Uniqueness</h3>
 
                     <h3 class="title3 m-t-18">Uniqueness</h3>
−
                     <p>Compared to other lactic acid products, ours also AIDS in digesting flavonoids, thus achieving
+
                     <p>Compared to other lactic acid products, ours also AIDS in the digestion of flavonoids, thus
−
                         anti-cancer, anti-aging, and anti-inflammatory effects. In other words, it has more benefits than
+
                        achieving
−
                         similar products. The other thing is that while all people can absorb flavonoids, each person can do
+
                         anti-cancer, anti-aging and anti-inflammatory effects. In other words, it has more benefits than
−
                         so differently. When we add it to lactic acid bacteria, the protein that we produce helps all people
+
                         similar products. The other thing is that while all people can absorb flavonoids, each person
−
                        increase their ability to absorb them. In addition, our company does not take profit as the primary
+
                         has a
−
                        purpose. Our price is not high, and our price is not high. It is more for improving people's life
+
                        different ability to do so, and the protein that we produce when we add it to lactic acid
−
                        quality or enabling them to have better physical conditions.</p>
+
                        bacteria
 +
                        helps all people increase their ability to absorb them. In addition, our company does not take
 +
                        profit as the main purpose. Our price is not high and our price is not high. It is more for
 +
                        improving people's life quality or enabling them to have better physical conditions.</p>
 
                 </section>
 
                 </section>
  
Line 315: Line 375:
 
                     <h2 class="title2">Contact information</h2>
 
                     <h2 class="title2">Contact information</h2>
 
                     <p>WeChat official account: FlavoneLabRouse</p>
 
                     <p>WeChat official account: FlavoneLabRouse</p>
−
                     <p>Team leader WeChat ID: njl20140722</p>
+
                     <p>Dry team leader email address: caroline.niujl@gmail.com</p>
 +
                    <p>Wet team leader email address: xiaowenxuan0526@gmail.com</p>
 
                 </section>
 
                 </section>
 
             </section>
 
             </section>
  
−
             <section>
+
             <!--<section>
 
                 <h1 class="title">Reference</h1>
 
                 <h1 class="title">Reference</h1>
 
                 <ol>
 
                 <ol>
Line 328: Line 389:
 
                     </li>
 
                     </li>
 
                 </ol>
 
                 </ol>
−
             </section>
+
             </section>-->
 
         </section>
 
         </section>
 
     </div>
 
     </div>

Latest revision as of 14:04, 7 December 2021

Entrepreneurship

Business Canvas Model

Business Plan

Abstract

FlavoneLabRouse noticed the underutilization of flavones---a compound existing in food that is beneficial to human health. Flavones can be degraded into different matter to serve different functions for people. However, most flavones are directed transformed into sugar to provide energy, which is a severe waste of useful materials. FLR is the first company that plans to develop probiotics, escherichia coli, that contain FLR genes which can transform into FLR enzyme that can ultimately degrade flavones into desaminotyrosine. Desaminotyrosine can then activate the immune system of the human body. FlavoneLabRouse plans to create a yogurt product that contains this kind of probiotics. We evaluated the possible advantages and limitations of our product. In addition, we developed a detailed business plan that records the steps we will take to release the product.

Company introduction

FlavoneLabRouse is a food company that mainly produces yogurt---yogurt with probiotics that help degrade flavones into DAT to help activate and strengthen the immune system of the human body. FlavoneLabRouse is the first company to invest in developing this kind of probiotics. This company has already collected enough fund to do research, produce the product, and sell it on the market.

Research Method

1. Questionnaire

At the beginning of our research, we designed distinguished questions to learn about general public understanding of flavonoid, daily nutritional consideration and their stance toward our possible product. The questionnaire includes an inquiry on age cohorts, which helps us focus on flavonoid intake and attitude toward related health products among various ages, offering us an opportunity to figure out a relationship between age and their situation and opinion.

2. Street interview

Apart from a written format of questionnaire, we also designed several brief questions, asking random stranger for answers to test social acceptance of the health product that helps facilitate flavonoid degrading and absorption. Instead of strict form of question and answer, the interviewees are guided to express their concern or expectation. Based on their inquiry of health product supervision, efficacy, and approval, we are also capable of understanding public usage of drugs and health care products as well as their interest in our research.

3. Physical Supermarket survey

Following the street interview, we conducted a field survey in hope of seeing market situation of health care products, fruit drinks, vegetable drinks that contain flavonoid as well as food arrangement that reflects nutritional influence, we conducted a field survey to Freshippo X membership center. Visiting the health product counter and vegetable sale area informed us that people are paying few attention to flavonoid. Health products that contain flavonoid receive no popularity. Despite of this disappointing fact, we were completely aware of importance of advertisement and unimaginable potential in this market.

Market Analysis

SWOT analysis

Competitor analysis

Up to now, some big brand companies that sell yogurt have an oligopoly of the market, like brightdairy Dairy Co., Ltd, Yili and Weiquan. Their yogurt products are popular and have affordable prices for the public which are highly competitive. These competitors have a relatively strong consumer loyalty and the selling quantity is great as well. Our yogurt product may have higher prices than these competitors due to the additional probiotics. However, the probiotics which help degrade flavones into DAT which can activate the immune system of the human body can be our unique selling point and makes us a strong competitor in the market.

In additional, medicines that help strengthen the immune system can be relatively expensive for people to afford. Besides, they are especially served for people with certain diseases, therefore having the effect that is too strong for people who only need to improve their immune system. Accordingly, we believe our yogurt can also be a big sell standing out of general medicines.

Execution(4p analysis)

Product: Our company is committed to using intestinal engineered probiotics to improve the degradation of flavonoid compounds homologous to food and medicine. And this probiotics we're going to add to the yogurt. Therefore, this product can play the original role of yogurt, but also achieve better degration of flavonoids, strengthening the immune system of the human body.Yogurt itself has some probiotics to help digestion, and after adding the results of our experiment, it can also enhance the degradation of flavonoids, so as to achieve anti-cancer, anti-aging and anti-inflammatory effects. And in our interview, most people said that if our experiment is successful and put into use safely, then they are willing to buy such products. And now people love yogurt is quite high, so our products have a very good prospect.

Packaging: The packaging we chose is Tetra Crown packaging. In this type of packaging, the body of paper can be printed photos as bright, vivid pattern, to enhance the appearance of the product appeal. Paper bottle can also realize recycling, keep up with the current environmental trends. Tetra crown of different besides paper bottle, also is that it USES the patent technology, to the world's fastest injection molding process will print the bottle and plastic bottleneck one-time realize perfect combination. Tetra cardboard sleeve with a variety of width and height of the crown, and equipped with all kinds of plastic openings, can repeatedly open and close, easy to dump, easy to use. The cap we chose is Eifel O38,it is a One-step screw cap, which means that it could be Repeatable opening and sealing, and the advantage for this is Quick opening, Easy to reclaims and Suitable for consumption in transit. In addition, the capacity that we want to make is 250ml.

Promotion: Through new media network publicity, establish a good image of the company among target consumer groups, guide investors to have a deeper understanding of our yogurt through interaction, and finally reach the intention of cooperation. And our choice of new media media has the following:

1. Similar to The Little Red Book and INSTAGRAM, we seek high-profile and influential bloggers to promote our products, so that the public can know about our products through their posts, articles or shares, so that they can buy or invest.

2. Through short video platforms like Tiktok, we can push our product advertisements to our target groups, or let video producers with many fans integrate our products into the videos, so that the public can better accept and be interested in our products.

Price: This product will be in the form of yogurt for the public, but as we have described before, it has more effects and also greater benefits for the human body. Therefore, it's price will be above the normal yogurt. A normal bottle of yogurt will cost around 5-12 RMB, while our yogurt will be priced between 8-12 RMB. This is not only because we invest in research and development of beneficial substances, but also because we spend a lot of time and effort on the packaging to make it special and attractive.

Place/Distribution: In order to cater different customer groups, we will launch this yogurt drink in both online and offline brick-and-mortar stores. Depending on each user's different lifestyle habits, different purchasing methods can make it more convenient for more people. For example, the majority of today's young people have the habit of shopping online, and the number of online users of household goods and snacks has been increasing in recent years. The online purchase channel allows them to buy enough yogurts for a week without leaving home. Offline brick-and-mortar stores (including supermarkets, convenience stores, etc.) may be more suitable for office workers (who need to buy breakfast in small stores as they go to work everyday) and the elderly.

Evaluation

Due to several limitations of our product, there must be measures taken to prevent incident happening. First of all, in our product we must ensure that the chemicals is not added excessively. Since we did not test for the consequences of over consuming, it is unsafe to use a large amount. Due to the same reason, it is also important for the company to notify its consumers that it is not recommended to drink too much of the yogurt, as the side effects are still unknown. Another risk factor is that since it is a yogurt product and consist of microrganism, the product's way of conservation is essential. Throughout transportation and conservation at home, we must ensure that people are aware that the product should be kept under refrgiration. On the package there should also be labeled that the shelf life is short. This way, the consumers can be aware that if the time is too long, they shouldn't consume the product.

Conclusion

Flavones are now still widely underutilized. Through our effort, flavones can be effectively degraded into DAT to activate and strengthen the immune system of the human body. We hope to give people a healthy state and a better life.

Fundraising Plan

Impact

Even though the presence of flavonoids is ubiquitous, people do not know about them, so we help them to understand through various ways, such as street interviews and publicity activities. And the protein we produce can help people who can't absorb or have difficulty absorbing flavonoids to better absorb it.

Sponsorship

The first way of sponsorship we choose is Promotional Partnerships. For example, in TikTok, we seek high-profile and influential bloggers to promote our products, so that the public can know about our products through their videos, then people or firm will be attracted to invested. The other way is after going public, we can finance and refinance, which has a multiplier effect on capital.

Uniqueness

Compared to other lactic acid products, ours also AIDS in the digestion of flavonoids, thus achieving anti-cancer, anti-aging and anti-inflammatory effects. In other words, it has more benefits than similar products. The other thing is that while all people can absorb flavonoids, each person has a different ability to do so, and the protein that we produce when we add it to lactic acid bacteria helps all people increase their ability to absorb them. In addition, our company does not take profit as the main purpose. Our price is not high and our price is not high. It is more for improving people's life quality or enabling them to have better physical conditions.

Contact information

WeChat official account: FlavoneLabRouse

Dry team leader email address: caroline.niujl@gmail.com

Wet team leader email address: xiaowenxuan0526@gmail.com

Email: xiaowenxuan0526@gmail.com; caroline.niujl@gmail.com Wechat Official Account: FlavoneLabRouse