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| − | <h1>Entrepreneurship</h1> | + | </div> |
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| − | <div class="content-small"> | + | <div class="content"> |
| − | <section class="article p-t-54 p-b-54"> | + | <!--ABSTRACT--> |
| − | <section class="en-indent-all">
| + | <section class="article p-t-96 p-b-30"> |
| − | <h1 class="title">Business Canvas Model</h1>
| + | <h1 class="title" style="margin: 0 0 64px !important;">ABSTRACT</h1> |
| − | <img class="m-t-12 m-b-12"
| + | <p style=" font- size: 20px !important;"> Flavones are widely found in plants. They are pharmacodynamic |
| − | src="https://static.igem.org/mediawiki/2021/2/22/T--Shanghai_HS_United--img_entrepreneurship_1.jpg"
| + | compounds and have been widely used in the treatment of cancer and various diseases. Unfortunately, for |
| − | alt="">
| + | some people, it's hard for them to digest certain kinds of flavones, which is detrimental to their |
| − | </section> | + | health. In this project, we put <i>FLR</i> gene into E. coli to produce a strain secreting FLR enzyme. |
| − | | + | The strain degrades flavonoids to produce DAT and stimulate the immune system to achieve the purposes of |
| − | <section class="en-indent-all">
| + | anti-inflammatory, antibacterial and anti-cancer. Through this project, we hope to help those people |
| − | <h1 class="title">Business Plan</h1>
| + | assimilate certain flavones and improve their physical state.</p> |
| − | | + | </section> |
| − | <section>
| + | |
| − | <h2 class="title2">Abstract</h2>
| + | |
| − | <p>FlavoneLabRouse noticed the underutilization of flavones---a compound existing in food that is
| + | |
| − | beneficial to human health. Flavones can be degraded into different matter to serve different
| + | |
| − | functions for people. However, most flavones are directed transformed into sugar to provide
| + | |
| − | energy,
| + | |
| − | which is a severe waste of useful materials. FLR is the first company that plans to develop
| + | |
| − | probiotics, escherichia coli, that contain FLR genes which can transform into FLR enzyme that
| + | |
| − | can
| + | |
| − | ultimately degrade flavones into desaminotyrosine. Desaminotyrosine can then activate the immune
| + | |
| − | system of the human body. FlavoneLabRouse plans to create a yogurt product that contains this
| + | |
| − | kind
| + | |
| − | of probiotics. We evaluated the possible advantages and limitations of our product. In addition,
| + | |
| − | we
| + | |
| − | developed a detailed business plan that records the steps we will take to release the
| + | |
| − | product.</p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h2 class="title2">Company introduction</h2>
| + | |
| − | <p>FlavoneLabRouse is a food company that mainly produces yogurt---yogurt with probiotics that help
| + | |
| − | degrade flavones into DAT to help activate and strengthen the immune system of the human body.
| + | |
| − | FlavoneLabRouse is the first company to invest in developing this kind of probiotics. This
| + | |
| − | company
| + | |
| − | has already collected enough fund to do research, produce the product, and sell it on the
| + | |
| − | market. </p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h2 class="title2">Research Method</h2>
| + | |
| − | | + | |
| − | <h3 class="title3">1. Questionnaire</h3>
| + | |
| − | <p>At the beginning of our research, we designed distinguished questions to learn about general
| + | |
| − | public
| + | |
| − | understanding of flavonoid, daily nutritional consideration and their stance toward our possible
| + | |
| − | product. The questionnaire includes an inquiry on age cohorts, which helps us focus on flavonoid
| + | |
| − | intake and attitude toward related health products among various ages, offering us an
| + | |
| − | opportunity to
| + | |
| − | figure out a relationship between age and their situation and opinion.</p>
| + | |
| − | | + | |
| − | <h3 class="title3 m-t-18">2. Street interview</h3>
| + | |
| − | <p>Apart from a written format of questionnaire, we also designed several brief questions, asking
| + | |
| − | random
| + | |
| − | stranger for answers to test social acceptance of the health product that helps facilitate
| + | |
| − | flavonoid
| + | |
| − | degrading and absorption. Instead of strict form of question and answer, the interviewees are
| + | |
| − | guided
| + | |
| − | to express their concern or expectation. Based on their inquiry of health product supervision,
| + | |
| − | efficacy, and approval, we are also capable of understanding public usage of drugs and health
| + | |
| − | care
| + | |
| − | products as well as their interest in our research. </p>
| + | |
| − | | + | |
| − | <img class="m-t-12 m-b-12"
| + | |
| − | src="https://static.igem.org/mediawiki/2021/2/22/T--Shanghai_HS_United--img_entrepreneurship_2.jpg"
| + | |
| − | alt=""
| + | |
| − | style="width: 85%">
| + | |
| − | | + | |
| − | <h3 class="title3 m-t-18">3. Physical Supermarket survey </h3>
| + | |
| − | <p >Following the street interview, we conducted a field survey in hope of seeing market situation of | + | |
| − | health care products, fruit drinks, vegetable drinks that contain flavonoid as well as food
| + | |
| − | arrangement that reflects nutritional influence, we conducted a field survey to Freshippo X
| + | |
| − | membership center. Visiting the health product counter and vegetable sale area informed us that
| + | |
| − | people are paying few attention to flavonoid. Health products that contain flavonoid receive no
| + | |
| − | popularity. Despite of this disappointing fact, we were completely aware of importance of
| + | |
| − | advertisement and unimaginable potential in this market. </p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h2 class="title2">Market Analysis</h2>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h3 class="title3">SWOT analysis</h3>
| + | |
| − | <img class="m-t-12 m-b-12"
| + | |
| − | src="https://static.igem.org/mediawiki/2021/2/22/T--Shanghai_HS_United--img_entrepreneurship_3.jpg"
| + | |
| − | alt="">
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section class="en-indent-all">
| + | |
| − | <h3 class="title3">Competitor analysis</h3>
| + | |
| − | <p>Up to now, some big brand companies that sell yogurt have an oligopoly of the market, like
| + | |
| − | brightdairy Dairy Co., Ltd, Yili and Weiquan. Their yogurt products are popular and have
| + | |
| − | affordable prices for the public which are highly competitive. These competitors have a
| + | |
| − | relatively strong consumer loyalty and the selling quantity is great as well. Our yogurt
| + | |
| − | product
| + | |
| − | may have higher prices than these competitors due to the additional probiotics. However, the
| + | |
| − | probiotics which help degrade flavones into DAT which can activate the immune system of the
| + | |
| − | human body can be our unique selling point and makes us a strong competitor in the
| + | |
| − | market.</p>
| + | |
| − | | + | |
| − | <p>In additional, medicines that help strengthen the immune system can be relatively expensive
| + | |
| − | for
| + | |
| − | people to afford. Besides, they are especially served for people with certain diseases,
| + | |
| − | therefore having the effect that is too strong for people who only need to improve their
| + | |
| − | immune
| + | |
| − | system. Accordingly, we believe our yogurt can also be a big sell standing out of general
| + | |
| − | medicines.</p>
| + | |
| − | </section>
| + | |
| − | </section> | + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <section>
| + | |
| − | <h2 class="title2">Execution(4p analysis)</h2>
| + | |
| − | <p><b>Product:</b> Our company is committed to using intestinal engineered probiotics to improve the
| + | |
| − | degradation of flavonoid compounds homologous to food and medicine. And this probiotics we're
| + | |
| − | going
| + | |
| − | to add to the yogurt. Therefore, this product can play the original role of yogurt, but also
| + | |
| − | achieve
| + | |
| − | better degration of flavonoids, strengthening the immune system of the human body.Yogurt itself
| + | |
| − | has
| + | |
| − | some probiotics to help digestion, and after adding the results of our experiment, it can also
| + | |
| − | enhance the degradation of flavonoids, so as to achieve anti-cancer, anti-aging and
| + | |
| − | anti-inflammatory effects. And in our interview, most people said that if our experiment is
| + | |
| − | successful and put into use safely, then they are willing to buy such products. And now people
| + | |
| − | love
| + | |
| − | yogurt is quite high, so our products have a very good prospect.</p>
| + | |
| − | <p><b>Packaging:</b> The packaging we chose is Tetra Crown packaging. In this type of packaging, the
| + | |
| − | body of paper can be printed photos as bright, vivid pattern, to enhance the appearance of the
| + | |
| − | product appeal. Paper bottle can also realize recycling, keep up with the current environmental
| + | |
| − | trends. Tetra crown of different besides paper bottle, also is that it USES the patent
| + | |
| − | technology,
| + | |
| − | to the world's fastest injection molding process will print the bottle and plastic bottleneck
| + | |
| − | one-time realize perfect combination. Tetra cardboard sleeve with a variety of width and height
| + | |
| − | of
| + | |
| − | the crown, and equipped with all kinds of plastic openings, can repeatedly open and close, easy
| + | |
| − | to
| + | |
| − | dump, easy to use. The cap we chose is Eifel O38,it is a One-step screw cap, which means that it
| + | |
| − | could be Repeatable opening and sealing, and the advantage for this is Quick opening, Easy to
| + | |
| − | reclaims and Suitable for consumption in transit. In addition, the capacity that we want to make
| + | |
| − | is
| + | |
| − | 250ml.</p>
| + | |
| − | <p><b>Promotion:</b> Through new media network publicity, establish a good image of the company
| + | |
| − | among
| + | |
| − | target consumer groups, guide investors to have a deeper understanding of our yogurt through
| + | |
| − | interaction, and finally reach the intention of cooperation. And our choice of new media media
| + | |
| − | has
| + | |
| − | the following:</p>
| + | |
| − | <p>1. Similar to The Little Red Book and INSTAGRAM, we seek high-profile and influential bloggers to
| + | |
| − | promote our products, so that the public can know about our products through their posts,
| + | |
| − | articles
| + | |
| − | or shares, so that they can buy or invest.</p>
| + | |
| − | <p>2. Through short video platforms like Tiktok, we can push our product advertisements to our
| + | |
| − | target
| + | |
| − | groups, or let video producers with many fans integrate our products into the videos, so that
| + | |
| − | the
| + | |
| − | public can better accept and be interested in our products.</p>
| + | |
| − | <p><b>Price:</b> This product will be in the form of yogurt for the public, but as we have described
| + | |
| − | before, it has more effects and also greater benefits for the human body. Therefore, it's price
| + | |
| − | will
| + | |
| − | be above the normal yogurt. A normal bottle of yogurt will cost around 5-12 RMB, while our
| + | |
| − | yogurt
| + | |
| − | will be priced between 8-12 RMB. This is not only because we invest in research and development
| + | |
| − | of
| + | |
| − | beneficial substances, but also because we spend a lot of time and effort on the packaging to
| + | |
| − | make
| + | |
| − | it special and attractive. </p>
| + | |
| − | <p><b>Place/Distribution:</b> In order to cater different customer groups, we will launch this
| + | |
| − | yogurt
| + | |
| − | drink in both online and offline brick-and-mortar stores. Depending on each user's different
| + | |
| − | lifestyle habits, different purchasing methods can make it more convenient for more people. For
| + | |
| − | example, the majority of today's young people have the habit of shopping online, and the number
| + | |
| − | of
| + | |
| − | online users of household goods and snacks has been increasing in recent years. The online
| + | |
| − | purchase
| + | |
| − | channel allows them to buy enough yogurts for a week without leaving home. Offline
| + | |
| − | brick-and-mortar
| + | |
| − | stores (including supermarkets, convenience stores, etc.) may be more suitable for office
| + | |
| − | workers
| + | |
| − | (who need to buy breakfast in small stores as they go to work everyday) and the elderly. </p>
| + | |
| − | </section> | + | |
| − | | + | |
| − | <section class="en-indent-all">
| + | |
| − | <h2 class="title2">Evaluation</h2>
| + | |
| − | <p>Due to several limitations of our product, there must be measures taken to prevent incident
| + | |
| − | happening. First of all, in our product we must ensure that the chemicals is not added
| + | |
| − | excessively.
| + | |
| − | Since we did not test for the consequences of over consuming, it is unsafe to use a large
| + | |
| − | amount.
| + | |
| − | Due to the same reason, it is also important for the company to notify its consumers that it is
| + | |
| − | not
| + | |
| − | recommended to drink too much of the yogurt, as the side effects are still unknown. Another risk
| + | |
| − | factor is that since it is a yogurt product and consist of microrganism, the product's way of
| + | |
| − | conservation is essential. Throughout transportation and conservation at home, we must ensure
| + | |
| − | that
| + | |
| − | people are aware that the product should be kept under refrgiration. On the package there should
| + | |
| − | also be labeled that the shelf life is short. This way, the consumers can be aware that if the
| + | |
| − | time
| + | |
| − | is too long, they shouldn't consume the product. </p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section class="en-indent-all">
| + | |
| − | <h2 class="title2">Conclusion</h2>
| + | |
| − | <p>Flavones are now still widely underutilized. Through our effort, flavones can be effectively
| + | |
| − | degraded
| + | |
| − | into DAT to activate and strengthen the immune system of the human body. We hope to give people
| + | |
| − | a
| + | |
| − | healthy state and a better life.</p>
| + | |
| − | </section>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h1 class="title">Fundraising Plan</h1>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h3 class="title3">Impact</h3>
| + | |
| − | <p>Even though the presence of flavonoids is ubiquitous, people do not know about them, so we help
| + | |
| − | them
| + | |
| − | to understand through various ways, such as street interviews and publicity activities. And the
| + | |
| − | protein we produce can help people who can't absorb or have difficulty absorbing flavonoids to
| + | |
| − | better absorb it.</p>
| + | |
| − | </section> | + | |
| − | | + | |
| − | <section>
| + | |
| − | <h3 class="title3 m-t-18">Sponsorship</h3>
| + | |
| − | <p>The first way of sponsorship we choose is Promotional Partnerships. For example, in TikTok, we
| + | |
| − | seek
| + | |
| − | high-profile and influential bloggers to promote our products, so that the public can know about
| + | |
| − | our
| + | |
| − | products through their videos, then people or firm will be attracted to invested. The other way
| + | |
| − | is
| + | |
| − | after going public, we can finance and refinance, which has a multiplier effect on capital.</p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h3 class="title3 m-t-18">Uniqueness</h3>
| + | |
| − | <p>Compared to other lactic acid products, ours also AIDS in the digestion of flavonoids, thus
| + | |
| − | achieving
| + | |
| − | anti-cancer, anti-aging and anti-inflammatory effects. In other words, it has more benefits than
| + | |
| − | similar products. The other thing is that while all people can absorb flavonoids, each person
| + | |
| − | has a
| + | |
| − | different ability to do so, and the protein that we produce when we add it to lactic acid
| + | |
| − | bacteria
| + | |
| − | helps all people increase their ability to absorb them. In addition, our company does not take
| + | |
| − | profit as the main purpose. Our price is not high and our price is not high. It is more for
| + | |
| − | improving people's life quality or enabling them to have better physical conditions.</p>
| + | |
| − | </section>
| + | |
| − | | + | |
| − | <section>
| + | |
| − | <h2 class="title2">Contact information</h2>
| + | |
| − | <p>WeChat official account: FlavoneLabRouse</p>
| + | |
| − | <p>Dry team leader email address: caroline.niujl@gmail.com</p>
| + | |
| − | <p>Wet team leader email address: xiaowenxuan0526@gmail.com</p>
| + | |
| − | </section>
| + | |
| − | </section>
| + | |
| | | | |
| − | <!--<section>
| + | <!--PROMOTIONAL VIDEO--> |
| − | <h1 class="title">Reference</h1>
| + | <section class="promotional article p-b-54 p-t-96"> |
| − | <ol>
| + | <h1 class="title">PROMOTIONAL VIDEO</h1> |
| − | <li>
| + | <video src="https://static.igem.org/mediawiki/2021/2/29/T--Shanghai_HS_United--video_index_1.mp4" |
| − | <p><u><a
| + | controls preload="metadata" |
| − | href="https://www.sohu.com/a/252516071_99945283">https://www.sohu.com/a/252516071_99945283</a></u>
| + | class="m-t-24" |
| − | </p>
| + | style="width: 100%; height: 100%"> |
| − | </li>
| + | </video> |
| − | </ol>
| + | |
| − | </section>--> | + | |
| | </section> | | </section> |
| | </div> | | </div> |
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