Team:Shanghai United HS/Communication
Communication
Based on the social oral health problem, we realize the importance and urgency of
publicizing our subject. Through four ways: social media posts, questionnaires, outreach materials, and
popularization of science, we spread our ideas to society and raise awareness of tooth decay and our
products.
SOCIAL MEDIA POSTS
In order to make the public understand that ClyR is very important for the
treatment of dental caries, our team has created an official public account on the Chinese largest social
platform WeChat. Through our efforts to promote our performances in WeChat’s moment, thousands of people
followed our accounts and read our professional articles. We published articles on ClyR in this account,
making them aware of the seriousness of dental care and arouse their awareness of tooth protection.
Moreover, in this article, we also told the public what ClyR is and the advantages of using it. In addition,
we also wrote a professional article on synthetic biotechnology. The purpose was to tell ordinary people
that our team has used a very advanced technology—DNA assembly technology in biosynthesis technology—to
study bacteriophage lyase. In this way, the public could know that our products may be much better than the
current dental care treatment tools, such as filling and fluoride. We published a third article about our
team interviewing professional dentists. Through question and answer, the public can more clearly and easily
understand the unique advantages of our products.
QR code of official account
The tweets that were posted
QUESTIONNAIRE
In the survey questionnaire, we design a logistic system. To be more specific, in a
question like, do you familiar with the correct brushing steps, if the masses click “I do not know”, there
will jump out of the right brushing steps as the popularization of science. In this way, people can learn
oral knowledge while filling out questionnaires. Also, through questioning from simple to complex, we make
the public realize how serious their oral health problems are and how important for them to take action as
soon as possible. In addition, after people understood the cavities, we proposed the concept of
bacteriophage lyase. Most people are not familiar with this phrase, so we popularized science next to this
page. Therefore, the masses can gradually learn the relevant knowledge and know more about our products.
Then they will be more willing to use them.
Image of QR code used for promotion
The popular science carried out in the questionnaire
OUTREACH MATERIALS
Booklets
Our topic is bacteriophage lyase for the prevention of dental caries and its
genetic engineering. It is a topic related to dental dentists, so the color scheme is relatively fresh and
concise blue and white. White stands for purity and holiness, reflecting our focus and simple style in the
research of this topic. Blue signifies decency and lightness, and the type of the hospital is closely
related. The main body design on color is the light color department, which can let consumers feel summer is
cool and refreshing and concise, and easy.
The tweets that were posted
Media posts media
As for the primary color of the poster, our team hopes to catch the attention of
consumers and passers-by, so we designed yellow as the primary color. Yellow represents joy and joy, and it
is also a color full of positive energy. In terms of personality color, it also represents progress and
goals. Dr. Phage's paid particular attention to this competition and they had their goals and pursuits, and
they also did a neat job of promoting it. Green in the poster is the dominant color of nature. When we see
green will naturally associate with green plants, it will give people fresh, youthful, full of vitality of
the impression. It is a symbol of renewal, peace, security and hope.
A poster for external publicity
Customized products
Brushing teeth is the most effective and most straightforward way to protect teeth
and prevent dental caries. Toothbrushes and toothpaste sets are our best choice. The purpose of choosing
travel wear is portable and small, which is also suitable for both men and women, old or young.
There are also have students in the team who are specially responsible for ordering and contacting
manufacturers. They got many manufacturers and finally chose the supplier suitable for this project. We
bought it on Taobao, which is a well-known shopping website in China. Not only is the price favorable, but
the quality of the goods is also basically up to standard.
Purchase records of peripheral products
POPULARIZATION OF SCIENCE
We, guys from "DR PHAGE", have held public lectures for more than 200 people of all
ages, ranging from 3-year-old kids in their parents' arms to old men with waving white hair. We popularize
scientific knowledge on preventing and controlling tooth decay, especially how phage lysin can significantly
improve our teeth' condition. During the lecture, we frequently and closely kept in touch with our audience
and invited some volunteers to join "White it"--a competitive game relevant to tooth protection.
Delightedly, the data of feedbacks show that 92.3% of the audience claim that they do learn about tech
improvement, with 84.3% mentioning that they are willing to try products within phage lysin even though the
price may be a bit higher. Further, we posted pictures and videos of the lectures on our WeChat official
account "DR PHAGE", and if you like us, please subscribe:)
Due to Typhoon, students are recording the popular science video online
https://www.bilibili.com/video/BV1gs411e7wN?share_source=copy_web
The website of popular science video
Also, through publicity of our peripheral products to the public, which are
toothpaste and toothbrush travel kits with our logo, employees in the company are more familiar with our
project and pay more attention to it. In addition, we hand out our pamphlets with the products to the
consumers. This action can help more people to follow our official account. We can benefit from this because
more and more people know about us and are willing to believe in us.
Our team numbers are recommending our products to the public
Our peripheral products