Team:WFLA YK PAO/Implementation
Implementation
Recently, at the European Society of Gastroenterology, research confirmed for the
first time that up to nine types of microplastics have been monitored in human feces. Moreover, in some
animal observation experiments, scientists have found that these particles can cause blood clots and that
airborne plastic particles can reside deep in the lungs, leading to a variety of diseases, including cancer.
Based on the information the previous scientists have given, the engineered
probiotic our team develops can have a promising future since it tackles microplastics and hence helps us
with degrading the excessive amounts of microplastics in the body.
In current society, plastics is everywhere around our life. The microplastics used
in cosmetics to replace natural exfoliating ingredients, the shiny glitter in whitening toothpastes, and the
polypropylene microbeads used to exfoliate skin, and open pores in scrub products are all sources of
microplastics in-taken by women. They consume large amounts of microplastics in their daily makeup and
makeup removal products. In the long run, when they realize the large amount of microplastics entering their
bodies, their demand for our products will spike.
Also, as now formula is gradually replacing breast milk, and more and more babies
are drinking formula at an early age. However, many commercially available baby products, such as bottles
and pacifiers, are made of plastic. When milk powder is brewed in hot water, a large amount of microplastics
is released and drunk by infants and toddlers. When microplastics are enriched in large quantities in
infants and toddlers, it will bring harm to their physical development from childhood. So we can join the
children's market and add engineered probiotic to milk powder or beverages to increase awareness and keep
children safe.
Our range of audience is very wide, in order to let the public better accept and
buy, we choose to make the form of probiotic drinks. This is not only popular, but is convenient for people
to ingest.
To fulfil our implementation, several key issues should be taken into
consideration:
1. We want to conduct more clinical trials to ensure that our probiotic drinks do work in people of all ages
and to ensure that the potential for allergies is reduced. We will further extend the shelf life of
engineered probiotics and enhance the preservation environment
2. We want to expand the reach of our products to attract more investors to trust us and invest.
3. We will actively respond to the government's policy on plastic restriction and contribute to the protection of the environment and human body. We also need to implement product safety further so that we can comply with food safety laws.
4. We need to further adjust our marketing strategy to maintain stable sales. We will strive to go for big brand cooperation and co-branding.
2. We want to expand the reach of our products to attract more investors to trust us and invest.
3. We will actively respond to the government's policy on plastic restriction and contribute to the protection of the environment and human body. We also need to implement product safety further so that we can comply with food safety laws.
4. We need to further adjust our marketing strategy to maintain stable sales. We will strive to go for big brand cooperation and co-branding.
It is also welcome to visit our entrepreneurship page, on
which a specific business plan has been documented.