Team:Shanghai HS ID/Fundraising
Fundraising
To promote our products and spread our notion on the benefits of L. casei, we
decided to further publicize our products to the general public, through which we hope to remind our
customers of the potential benefits L.casei can bring to solve the health problems of hypertension,
hypercholesteremia, and gastritis, etc.
To do so, we designed merches including tote bags, stickers, masks, notebooks, and
other commodities that would be useful in daily lives to more skillfully blend our objective into the lives
of normal customers.
Under the blazing sun of July, we started our first merch sale by setting up a
stall at WeWork, an office building located at Wuning South Rd, right next to the busy and popular shopping
district of Jing An Temple. Our prudently designed canvas bags, stickers, masks, and badges with special
themes were sold to people who passed by. During interaction with our customers, we clearly explained our
project about L. casei. and synthetic biology. We strategically chose our location at noontime with the
greatest flow of people to maximize sales. After merch sale at WeWork, we then shifted our event to a Korean
barbecue shop in Lujiazui, the most buzzing and eventful business center in Shanghai, targeting our merch to
the bypassing staff.
