Team:Shanghai HS/Communication
Live Action Role-Playing Detective Game
Our team created a live action role-playing detective game (LPDG) script to publicize our project and promote our complex themes in a more accessible and understandable format. LPDG is a game in which players play the characters in the script and find out “the murderer” through discussions with other players and logical reasoning. Our script incorporates our project idea into this format as the “victim” is named PANSOLVER. Her blood contains a universal antibody to all mutations of the coronavirus, so many biotech companies want to have her in orxer to produce effective medicine to cure the virus. We personify antibody X in our project and try to promote our ideas this way. We believed that the booming industry of LPDG in China would allow us to access more people, help raise funds to support our project, and generate a more far-reaching impact.
- Publicizing: Nowadays, LPDG has become one of the most popular pastimes for Chinese people, especially young people. During weekends, LPDG stores are always full of young people who want to try out new scripts. The large audience offers us an opportunity to publicize our project. According to the estimation data in 2021 Entity Role-Playing Detective Games Consumption Insight Report (later referred to as Report), in 2021, the market size of domestic LPDP will exceed 15 billion RMB, and the scale of consumers may reach 9.41 million. Moreover, the younger demographic is also more receptive to our advocacy methods. As shown in the Report, more than 70 percent of LPDG players are younger than 30, with students accounting for about 28 percent. Since the younger generation is more receptive to a combination of academic learning and games, our program has already received positive feedback from our players.
- Fund-raising: The industry of role-playing detective games has a great demand for original and creative scripts. According to a CCTV report, China’s LPDG industry is worth more than 10 billion RMB. In addition, Qichacha, an enterprise developing information search systems, indicates that by the end of 2020, there will be more than 6,500 relevant business and industry names or business lines that include 'role-playing' and' scripting games'. Therefore, firms desperately need new scripts to make themselves distinguished from others. Moreover, the fast consumption rate of LPDG scripts also has made the creation of new ones crucial. According to the report's data, more than 63% of the players will consume scripts more than once every two weeks, and more than 40% of consumers play LPDG more than once a week. We have gone to several individual stores which hold Live Action Role-Playing Games and received consults from the staff. As the staff suggested, the players seldom go to their places to play the scripts they have played before, and consumers are usually willing to participate in the new games that arrive in their store. Therefore, the LPDG industry is always craving new scripts to fill in the blank spot, if any. Thus, a LPDG script will be a great source of fundraising.
- Impacts: Our project aims to introduce a new approach to combat virus mutations and further control and prevent the transmission of the virus. In our script, those values serve as the basis of our story. Our authors try to revoke peoples’ thoughts about the COVID-19 pandemic and the greater good for humanity. Pandemic eradication remains a daunting challenge for the world, and it must be noted that a single country or region cannot solve this worldwide pandemic. To completely solve the crisis of COVID-19 or normalize it, humankind needs to hold the same goal, implement to put an end to the pandemic and work to bring shared prosperity for all. At the end of our game, should PANSOLVER be exploited for her blood to benefit the whole world, or should she be hidden from the public and live forever in peace? We hope to arouse the participants' empathy and awareness of the coronavirus.
Charity Sales Event 1
In collaboration with an exhibition called “Generation Z”, we organized a charity sales event to publicize our project, raise funds and promote our project values on July 10th.
The event started with an information session in which we introduced our team to the audience. We presented both the work of the wet team and the dry team. How we collect data, incorporate our ideas in the Integrated Human Practices, and contribute to developing the Cov-Sars-2 antibody. As for the children who came to the event, we organized a small workshop on immunology and antibody science for them to learn. After the launch, we held a charity sale to sell our peripheral products, such as the LPDG script, team t-shirts, and postcards. We even held a LPDG game right after the event for the audience who was interested.
Acknowledgement: GenerationZ
COVID-19 broke out ahead of the Chinese New Year in 2020. So far, it has wreaked havoc throughout the world, and the battle is far from over. Everyone's life has been affected by the outbreak in one way or another.
As the exhibition curator Jasmine Wan, a high school student from the Webb School, said, "The sudden outbreak is like an examination for humanity. The good, the evil, the weak, the strong, the chaos, the order, the bright side and the dark side are intertwined because of the epidemic, all of which form the focus and the theme for this exhibition- ‘humanity’”.
The exhibition consists of four thematic modules: 'Vulnerability and Power',' Chaos and Order' 'Self and Others', and' Warmth and Hope'. In addition, the exhibition showcases the works of nearly 20 young artists from around the world, bringing a unique epidemic museum experience to the audience.
We are grateful for the tremendous and meaningful opportunity to collaborate with such a wonderful group of young artists.
Charity Sales Event 2
To further communicate our project idea to the public, we held another charity sales event in Dream Factory Café on July 14th. Compared with our first charity sale, this second event had an even greater audience due to its format and location. The Dream Factory Café is located in a prosperous district with more than five neighborhoods and several public transportation spots. We attracted many adults who were back from work, students from school, and elders who casually walked in. We also went out into the streets to spread our ideas and lead people towards our charity sales event in the coffee shop. For instance, we successfully attracted many customers from a nearby neighborhood. In addition, many of the citizens were willing to help us and learn about our ideas.
We also prepared a wide range of products to attract audience: tea for older people, toys for children, and t-shirts for the younger generation. Most of them were satisfied with the quality and stayed to hear about our project ideas. Moreover, we successfully held another LPDG game during the event.
Through this two-hour charity sale, around one hundred people came into the Dream Factory Café, watched our promotion video, heard about the underlying significance of our project, and bought our peripheral products. To our surprise, several children in the sales expressed curiosity about the biological mechanism of our experiments. Accordingly, helpers from the wet team used toys and drawings to explain our experiment processes and taught them natural science. It seemed that we not only successfully raised awareness and funds for our project as we had planned but also stimulated some children’s interests in synthetic biology.
Email - julaxy@qq.com
Wechat Official Account - Pansolver Base