Team:SHSID/Fundraising
Fundraising
To combat the issue of a lack of brand recognition and investment for our team and
business, a brand was created to sell products to raise funds, to expand our brand name, and to enrich the
public’s knowledge of our goal. Our products were centered around the core design of our logo, using pastel
yellow and light green throughout to create a unified brand image. Furthermore, our logo was also
prominently displayed across the products to stay centralized to a message, that our ultimate goal is to
improve the production of Tropane Alkaloids and reduce the overall costs of a wide range of medication.
Our merchandise and subsequent sales included three products, a branded T-shirt, an
attachable cardholder and a large canvas bag. These products were meticulously designed to promote our
business while also providing merch that people could actually use. After completing the design elements of
our merch, they were ordered in mass from an online commissioner at a low cost. The products were then sold
at a markup, summarized by our merch sale poster down below.
