Team:Shanghai Metro/Communication
In order to promote our projects more effectively, we have designed a variety of
good-looking and high-quality peripheral products. There are canvas bags, post-it notes, notebooks, small
mirrors, stickers, and puzzles.
Among these products, our beautiful logo is printed, and the canvas bag contains
our brochure. The brochure describes in detail the clear division of labor of our dry and wet team. It
introduces the background of the entire project and the realization of the process and purpose of
technology. This has increased our promotion. There is also a puzzle, which draws the core idea of our
entire experiment, and it is lovely. The notebook has a black design, low-key luxury, and the team logo in
the lower-left corner uses a flowing color design, which is very beautiful. The small mirror directly puts
our team's logo on the back to highlight the purpose of publicity. After xiao's sales in the past few days,
our net income was 3592.5 yuan, and the cost was 1,614 yuan. We have successfully earned 1978.5 yuan.
All of our proceeds were donated to the disaster-stricken area in Zhengzhou, Henan,
and the unsold peripheral products were donated to the mountainous regions, which donated a meager power to
the society.
VIPAtent WeChat official account was established on July 14, 2021, the first day
our group was established. In the past month, we have sent a total of 6 tweets, with the highest reading
volume of a single tweet nearly 3,000 times. In these six articles, we introduced the patented strain
protection technology based on the type VI secretion system effector developed by the team, explained the
experimental principles and procedures, and described the significance and benefits of this patent
protection technology and from all walks of life what elites from all walks of life think about us and this
technology.
The first public account received the highest response. We started with an
easy-to-understand business story, explaining the basic principles and steps of the patented strain
protection technology, such as type VI protein secretion system, PCR, effectors, etc.
The following three articles describe some minor details and difficulties in the experiment
straightforwardly and rigorously. Experts in biomedicine and law were also invited. They all believed that
our subject was valuable and meaningful because it is far more reliable to solve the problem technically
than to protect rights in words. The future application prospects are also brighter.
In order to better allow young people and children in the society to contact and
understand our technology in-depth, we held a small workshop at the community cultural activity center in
Xuhui District, Shanghai, to teach children our strain patent protection technology.
In the class, we first introduced to the children what patent protection is and its
importance. Then, we let the children understand what strains are and the extent to scientists and even
society as a whole. Then we introduced a story to bring the children into the nasty scene of the stolen
strain and let them realize that the act of stealing is wrong and the way we maintain our power after being
stolen. Finally, we let the children make a jigsaw puzzle to deepen their understanding of our project and
make them remember the content of our project.
This event deepened the society's understanding of the content of our project and
heightened the society's awareness of the importance of bacterial strains' intellectual property rights. As
a result, we have successfully expanded our influence and increased our promotion efforts.
We conducted field research and online questionnaire surveys to fully understand
the general public's views on biological patent protection.We conducted field research and online
questionnaire surveys to fully understand the general public's views on biological patent protection.
We came to a shopping mall at noon on a Friday and randomly asked passing customers
questions and recorded them. In the online survey, we collected more than 400 valid questionnaires. We
interviewed nearly 500 people in total, of which the respondents had primary, junior high, high school,
undergraduate, and postgraduate education. Among them, there are many high school and undergraduate degrees.
Most of the interviewed people only have a basic understanding of intellectual property rights, and all of
them have almost no knowledge of intellectual property rights in life sciences. According to statistics, the
higher the educational background, the better understanding and supporting intellectual property and patent
protection.
After analyzing and investigating, we found that although not everyone has a
complete understanding of intellectual property and life sciences, people generally support this type of
strain protection technology and are full of confidence in it.